NBC The Voice: The 5th Coach Facebook Game

As part of my work with Digital Agency, Invoke Media, I worked with NBC and Mark Burnett Productions to create a Facebook app that would engage the show's fans before and after viewing.

I acted as the client liaison and lead strategist on the project. The client was extremely happy with the app, and worked with the agency again the following year to revamp the experience. Invoke Media also recently developed a similar application for the affiliate NBC network in the Philippines.

NBC’s The Voice 5th Coach Facebook App receives Social TV Summit Award!

Posted July 19, 2012 on the Invoke Blog

Behind the scenes with 'The Voice' and its social media strategy

Posted May 8, 2012 on Lost Remote